Streamline your sales processes with Mindy: How Mindy can help you land new clients in four steps

Peter Csanyi
Peter Csanyi
How to improve sales? How to increase productivity of sales teams?

Most sales professionals tend to spend the majority of their time on tasks other than selling. As someone who once ran a clothing brand, I remember well when I first realized this challenge. When our social media following started growing rapidly, an increasing number of companies approached us to inquire about the possibility of designing and manufacturing for them. These B2B projects were highly profitable and easy to deliver, so we decided to proactively promote it by reaching out to potential clients. However, researching for leads and finding the right company representatives took days, and it felt very inefficient how little time we spent on actually talking to our potential customers.

The problem that I have described is not exclusive to SMB owners – it is a common issue throughout the sales industry. A time management study conducted by Forbes revealed that sales people only spend 35% of their time actually selling, leaving the remaining 65% to non-selling tasks. Imagine the productivity gains and revenue growth that companies could unlock if they found a solution to tackle this inefficiency… Well, it is time for me to introduce Mindy, your new email-first chief of staff, here to help you streamline your sales processes.


For most business professionals, email is the primary tool for conducting business on a day-to-day basis. The ubiquity, simplicity, and power of email were our reasons for choosing it as the platform for building Mindy. If you want Mindy’s help, you just simply send an email to m@mindy.com. Mindy can become your sales chief of staff by conducting deep search, drafting communications, managing your calendar and coordinating back-and-forth tasks – much like a Chief of Staff operates behind the scenes for their leader.

Since launching our beta last year, we saw the sales community embracing Mindy’s help with their day-to-day tasks. This smart delegation enables sales professionals and business owners to focus on higher value tasks that only a human touch can deliver, such as lead nurturing, negotiation, or crafting personalized offerings. Given the volume of sales-related emails, our team at Mindy decided to take a more purposeful approach to refine this solution. So, without further ado, here is how Mindy can help sales representatives land new clients in four easy steps.

Sales Graphic

Step #1: Search your target market and intelligently generate leads

Mindy uses deep web search, relevant APIs, and rich databases to scan, analyze, and prioritize a vast amount of data. With these capabilities, Mindy is, for example, able to comprehensively analyze your target markets and generate potential leads.


Lead Generation
"Our company specializes in creating video content for fitness influencers and gyms. Please help me find fitness studios in the Bay Area (San Francisco and surrounding cities). I am looking to find gyms that operate in maximum 3 locations."

Mindy

Fitness studios in the Bay Area

To: peter@example.com

11:28 AM

Hi Peter,
I've found some fitness studios in the Bay Area that operate in a maximum of 3 locations, which might be of interest for creating video content for fitness influencers and gyms:

  1. Transform Fitness Studio has two locations: Mountain View, CA, and Saratoga, CA. You can find more information about them on their website.
  2. 17th Street Athletic Club has one location at 1920 Bryant Street, San Francisco, CA 94110. More details can be found on their website.

Please note that for TruFusion, Eden Fitness Studio, and SoulCycle, the information regarding the exact number of locations in the Bay Area was not explicitly stated or exceeds the maximum of 3 locations:

  1. TruFusion has multiple locations across the U.S., including San Francisco. More information can be found here.
  2. Eden Fitness Studio appears to operate a single location in San Francisco, CA. You can check their website for more details.
  3. SoulCycle operates more than 62 studios across the U.S., Canada, and the UK, which exceeds the specified maximum of 3 locations. More about them can be found here.

I hope this information is helpful. Please let me know if you need further assistance or additional information on these or other fitness studios.

Best,
Mindy


Step #2: Create thorough people profiles and surface actionable contact details

Mindy integrates with industry-leading contact databases and uses deep web search to refine lead generation by creating rich background profiles on your leads. Mindy also takes the next step and helps bridge the gap between identifying leads and outreach. Whether you need to reach out to a decision-maker or connect with a key stakeholder, Mindy can quickly retrieve up-to-date contact information, including email addresses, phone numbers, and social media profiles.


Profiles and Contacts
"Thanks, I believe these three brands are the ones we could be going after: Transform Fitness Studio, 17th Street Athletic Club, Eden Fitness Studio.

Can you pull up information on their CEOs / founders / managers? Please help me find contact details (email, phone number) for them."

Mindy

Fitness studios in the Bay Area

To: peter@example.com

11:36 AM

Hi Peter,
I'm glad to hear that you found the information on the fitness studios helpful. I've managed to gather some information on the CEOs, founders, or managers of the studios you're interested in:

  1. Transform Fitness Studio:
    1. Name: Helen Smith
    2. Role: Founder and Chief Transformer
    3. LinkedIn Profile: Helen Smith
    4. Email Addresses: helen.smith@yahoo.com
    5. Phone Number: 999-888-7777

  2. 17th Street Athletic Club:
    1. Name: Olivia Johnson
    2. Role: Business Owner
    3. LinkedIn Profile: Olivia Johnson

  3. Eden Fitness Studio:
    1. Name: Barbara Davis
    2. Role: Owner
    3. LinkedIn Profile: Barbara Davis
    4. Website: Eden Fitness Studio

Unfortunately, I was unable to find direct contact information for Olivia Johnson and Barbara Davis. However, you might consider reaching out to them via their LinkedIn profiles or through the contact forms on their respective studio's websites.As a next step, you might consider drafting a follow-up email to the fitness studios where direct contact information was not found, requesting a meeting or interview for your project. Additionally, you could compile a brief overview of each fitness studio, including their locations, services offered, and any unique selling points, to assist in tailoring your video content proposals.

I hope this information is helpful. Please let me know if you need further assistance or if there's anything else I can do for you.

Best,
Mindy

Step #3: Draft tailored outbound messages

Personalizing each message would typically involve juggling multiple LinkedIn profiles and keeping track of a person’s recent activities. Mindy simplifies this by drafting tailored messages. Not only is the email personalized to your lead, but over time, Mindy is also able to learn and adapt to your unique communication style and tone.


Personalized Drafting
"Awesome. Now please help me write personalized emails to Transform and 17th Street. Background on us: we have been in business for over 10 years, and we have worked with major brands like Barry's or Soulcycle. But we specialize in supporting the content production of smaller, upcoming brands that have high growth potential. We help define a long-term content strategy and roduce photos and videos that can be used as website material and on IG, Facebook, etc. We also usually help founders increase their social media presence."

Mindy

Fitness studios in the Bay Area

To: peter@example.com

11:54 AM

Hi Peter,
I'm glad to hear that you're ready to reach out to the founders of Transform Fitness Studio and 17th Street Athletic Club. Based on the information you provided and the insights I gathered, I've drafted personalized emails for each of them.

  1. Dear Helen,
    I hope this message finds you well. My name is Peter Csanyi and I lead a content production company that has been in business for over 10 years. We've had the privilege of working with major brands such as Barry's and Soulcycle, and we specialize in supporting the content production of smaller, upcoming brands with high growth potential. I came across Transform Fitness Studio and was impressed by your dedication to high-intensity, no-impact workouts and your specialization in the Lagree method. I believe we can create compelling content that showcases the unique benefits of the Megaformer workouts and the trendy activewear offered by your studio. Looking forward to discussing this further. Best,Peter
    2. Auto-Draft Email

  2. Dear Olivia,
    I hope this message finds you well. My name is Peter Csanyi and I lead a content production company that has been in business for over 10 years. We've had the privilege of working with major brands such as Barry's and Soulcycle, and we specialize in supporting the content production of smaller, upcoming brands with high growth potential. I came across 17th Street Athletic Club and was inspired by your journey from a triathlon coach to owning a fitness club that fosters community and strength. I believe we can assist in promoting your club's unique approach to fitness and wellness, potentially attracting more members who value a supportive fitness community. Looking forward to discussing this further. Best,Peter
    3. Auto-Draft Email

Please review these drafts and let me know if there are any changes you'd like to make. Once you're satisfied, you can send them out to the respective founders.

Best,
Mindy


Step #4: Set up a meeting

You heard back from a prospect? Awesome! Mindy can assist with scheduling your first meeting (if you’re a Google calendar user, make sure to authenticate your calendar for an even better experience). Simply cc Mindy on your conversation, and Mindy can help identify a time that works and add the meeting to both of your calendars.


Smart Scheduling
"Sounds great, Helen! Mindy, can you find a time on my calendar and schedule a meeting for me and Helen next Monday?

Mindy

Fitness studios in the Bay Area

To: peter@example.com, helen@example.com

12:10 PM

Hi Peter and Helen,
Peter, I checked your calendar and I'm pleased to inform you that I found a time and have scheduled your meeting for next Monday, May 6th, 2024 from 9:00 AM to 9:30 AM (America/Los Angeles timezone). Please let me know if there's anything else I can assist you with. Best,
Mindy


You can now focus on what you do best: listening and solving for your customers' needs! Give it a try and email m@mindy.com